Branding - What's in a name?

From beer to branding...

Did you know the most widely recognised brand in the world is Coca-Cola? The logo was designed in 1885 by a bookkeeper called Frank Mason Robinson.

The distinctive Coca-Cola glass bottle design is also unique to the brand. In the original brief they called for a bottle that could be "recognised when felt in the dark" and could be identified in an instant even when broken.

The original design sketch from 1915
Designed by Earl R Dean
[Source]

Wonder if the original recipe also called for it to be a great mixer?